Simulate every decision before it reaches a real customer.

Which geography should I expand into next?

Our solution

VibeIQ builds 1:1 AI customer clones of real people for any customer segment you need to research

Audience brief aligned
CategoryPremium skincare
Age28–44
Household income$80k+
StageActively shopping

Research goals

Test new packaging direction
Compare ad creative concepts

01 · Align

Define the audience

We work with you to define your ICP and the research questions that matter: segments, decision drivers, the hypotheses you've been wanting to pressure-test.

Twin sync · 3 of 200 live
MR1:1Maya R.Skincare regular · monthly Sephora
DK1:1Daniel K.DTC subscriber · 6 brands
PS1:1Priya S.Premium shopper · age 38
1:1 groundedinterview verified

02 · Build

Source, interview, and build your audience

VibeIQ recruits real people matching your ICP and interviews them to ground one AI customer clone to an individual survey respondent.

Always-on audience 24/7
Packaging test847
Ad creative A/B2,104
Product concept312
Pricing tiers1,486
4 studies live4,749 responses

03 · Deploy

Run research 24/7 with your always-on audience

Your audience is always on. Field a survey, test a concept, or compare messages to get quantitative results plus the qualitative reasoning behind them in minutes.

Audience reacting to ad creative variants in a subway corridor

Use cases

Test surveys, messaging, creative, pricing, and product flows.

Surveys

Run quantitative surveys with your audience and get results in minutes.

Message testing

Find the wording that lands before you launch a campaign.

Creative testing

Determine the best creatives before spending money.

Price optimization

Test pricing changes before announcing them.

Product flows

Validate onboarding and feature flows before you ship.

Compare

How VibeIQ transforms traditional research

Traditional
VibeIQVibeIQ
Time to results
2–6 weeks
Minutes
Sample size
50–100
1,000+
Niche audiences
Hard to recruit
Available instantly
Iteration
One-shot
Test 10+ variants at once

Answers to common questions about simulated audiences

No — and that's intentional. Our synthetic consumers are AI-powered personas built from layered demographic, psychographic, and behavioral profiles, enriched with domain-specific knowledge about your category. This means zero privacy risk, zero recruitment cost, and instant availability at any scale.

Traditional research asks real people to stop their day, answer questions they may not care about, and return results weeks later — with sample sizes rarely exceeding 100. Our synthetic audience is always on, never fatigued, and can respond to 10 concept variants simultaneously in minutes.

Same day. Once we've aligned on your target segment, we generate your synthetic audience instantly. No recruitment, no scheduling, no attrition — even for the most niche profiles.

We start from your ICP and research objectives, then layer in values, lifestyle signals, brand relationships, purchase triggers, and media habits — drawing on established frameworks (Big Five personality, Schwartz values theory) combined with category-specific behavioral data.

Quantitative surveys, message A/B tests, concept screening, pricing sensitivity, creative ranking, onboarding flow testing. Unlike real panels: you can expose the same persona to both A/B variants without contamination, and iterate on 10+ variants simultaneously.

Stop guessing.
Start simulating.