Palette feature & pricing test
Completed Jul 6, 2026 · 16 personas · 7 questions · 112 total responses
How appealing is Palette as your all-in-one brand & design tool?
Strong consensus· 81%Which feature would you use most?
16 personas“AI brand kit — that's what I'd reach for first.”
“AI brand kit — that's what I'd reach for first.”
“AI brand kit — that's what I'd reach for first.”
How likely are you to recommend Palette to a peer?
Strong consensus· 84%How willing are you to pay for Palette Pro monthly?
Strong consensus· 83%How clearly does Palette communicate its value?
Strong consensus· 77%What is the biggest blocker to adopting Palette?
16 personas“Learning a new tool mid-workflow.”
“Learning a new tool mid-workflow.”
“Learning a new tool mid-workflow.”
What would make you upgrade to Pro?
16 personas“Only if the Pro output is clearly better than free.”
“Team brand controls and unlimited exports would make me pay.”
“If it saves me a full afternoon a week, Pro is a no-brainer.”