New functional soda — concept & packaging test
Completed Jul 3, 2026 · 10 personas · 7 questions · 70 total responses
How appealing is this functional sparkling drink concept to you?
Mixed views· 69%How clearly does the packaging communicate its health benefits?
Strong consensus· 75%How likely are you to recommend this drink to a friend?
Mixed views· 64%Which flavour would you try first?
10 personas“Yuzu Ginger — I gravitate to bolder, more novel flavours.”
“Yuzu Ginger — I gravitate to bolder, more novel flavours.”
“Yuzu Ginger — I gravitate to bolder, more novel flavours.”
How willing are you to pay a premium price versus a regular soda?
Mixed views· 49%What is your main hesitation about buying this?
10 personas“I'm unsure the wellness claims are backed by anything real.”
“Just want to be sure the taste matches the premium promise.”
“Just want to be sure the taste matches the premium promise.”
What would most make you buy this drink?
10 personas“Clear evidence on the benefits and a fair price.”
“Honestly, only a big discount would get me to try it.”
“Honestly, only a big discount would get me to try it.”